The Design Process:

I was approached to help redesign their website, with the goal of increasing the strength of their brand identity.

From the old website, I identified that a key component for success would be to create a more consistent color and typographic system.

Before and After Comparison

To start, I decided to take the colors from the logo and apply them to the background and accent elements to create a consistent theme. I also created custom dividers and shapes in Adobe Photoshop to create more dynamic and engaging sections.

I made sure to reduce clutter, decrease the amount of text, and improve the overall readability of the page while still keeping it engaging. There was a lot of unnecessary typography and awkward image usage which I simplified for the updated version.

After updating their website, I was also tasked with creating business cards for their company. Again, I went for a simple solution that ties in with the friendly and smooth nature of the service they are providing.

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